In a world filled with boring—from regular, boring-old water (ew!) to 9-5 desk jobs (wa wa)—Splash is on a quest to help drinkers flavor up. To live in a world that is bolder, brighter and unimaginably deliciously. This, it turns out, is the plane of existence where T-Pain thrives. Think of him as a flavor savior—a spirit guide of sorts—where the opening of a Splash bottle rips a hole in space and time allowing T-Pain’s alternate world to burst onto the scene whenever summoned. Flavor Up!