Ozarka Made in Texas

What does it mean to be ‘from here’? If you’re from Texas, it means an understanding that the content of your character is a direct result of the work you cut your teeth on. Whether on the field, on the road, under the stadium lights—Texans and the Texas work ethic are generations in the making.

Since 1905, Ozarka has been on the ground with Texans putting in the work. We know what it means to earn those salt rings on your hats and shirts, and we know that Texas isn’t just where you’re from, it’s what you’re made of.

What we did:

Strategy
Concepting
Execution
Branding
Editing (In House)
Animation

ALEDO VS DENTON RYAN

There’s nothing more Texas than high school football. The traditions. The fans. The rivalries.
We captured one of the biggest Friday Night Lights games of the season with two rival powerhouses Aledo and Denton Ryan. Throughout the spot, we wanted to show the duality between the two quarterbacks.

MYRTIS DIGHTMAN JR.

A Pro Rodeo Hall of Fame inductee. Known as the “Jackie Robinson of Rodeo”, Dightman was the first African-American to compete at the National Finals Rodeo. He now spends his timing helping kids get into bull riding.

TOOTSIE + SNOW’S BBQ

87-year-old pitmaster who’s been championing the Texas BBQ style at Snow’s BBQ for 20+ years.