With Halloween looking a bit different this year due to COVID-19 restrictions, Sierra Nevada was looking for ways to encourage consumption of Hazy Little Thing IPA in order to help it reach, and maintain, the title of number one hazy IPA in the US by volume. With Halloween being a holiday that has long encouraged beer consumption at crowded parties and concerts, we took a creative approach that showcases ways you can have fun at home this Halloween with Hazy Little Thing IPA, while also introducing a tagline, Have a Hazy Little Halloween, that reminds people to keep their Halloween parties small this year.
