Goose Island Beer Hug Advertising

Life is unpredictable. And that unpredictability is wonderful. Our days are peppered with hits and misses, dropkicks and hugs… total drags, and then mega vibes. When Goose Island came to Grit to extend the brand we created into a campaign, we took this as our mantra. We brought Beer Hugs to life in hilarious spots featuring a realistic CGI bear in everyday situations that embrace all of life’s small mishaps and misunderstandings, all of which ultimately lead to something great. In this case, that’s deliciously crushable beer, crafted exclusively for everyone.

What we did:

  • Strategy
  • Concepting
  • Execution
  • Production