Decision fatigue impacts us all. In fact, a staggering 48% of Gen-Z and 44% of Millennials feel stressed and anxious most of the time. This is especially true for hazy IPA drinkers, just last year, there were nearly 400 Hazy IPAs entered into Great American Beer Fest alone. While hazy IPA drinks love variety, 85% of them still have a go-to.
In a world where choice is abundant and each decision carries weight and worry. A respite from having to make a choice about even the little things is a blessing. That where Hazy Little Thing comes in. Because some decisions are hard. Others are clearly Hazy.
