Beer Hug Brand Development

Life is unpredictable. And that unpredictability is wonderful. Our days are peppered with hits and misses, dropkicks and hugs… total drags, and then mega vibes. When Goose Island came to Grit to develop a new brand, we took this as our mantra. We developed packaging that is as bold and energetic as the beer itself. We brought Beer Hug to life in hilarious spots featuring a realistic CGI bear in everyday situations that embrace all of life’s small mishaps and misunderstandings, all of which ultimately lead to something great. In this case, that’s deliciously crushable beer, crafted exclusively for everyone.