Duke's Shorty Campaign

Grit worked with the team at Duke’s Meats to come up with their first national campaign to help set Shorty Smoked Sausages apart from the rest of the meat snacks category. We used a mix of traditional outdoor, online preroll videos and social media to take each audience all the way through the purchase funnel to not only try their first Shorty, but become life long brand advocates as well.

What we did:

  • Strategy
  • Concept
  • Production
  • Art Direction
  • Copy Writing