The first version of The Peloton Boulder launched in 2008 just in time for the housing crisis and the recession. When it came time to update the brand look and feel in 2018 The Peloton hired Grit to rebrand the development from the ground up. We worked with the team at the Peloton to recreate a brand that is grounded in the values of Boulder Colorado while ensuring the sense of an upscale purpose built community.
