The Infinite Monkey Theorem represents a counter culture in winemaking. No vineyard. No pretense. Grit was thrilled to work with the crew at The Infinite Monkey Theorem to develop their first point of sale displays along with a campaign to help propel their amazingly delicious and portable wine in a can. The wooden display boxes were breakthrough disruptive in the category and helped ensure the brand a spot in Trader Joe’s nationwide while opening dozens of new doors in new states.