Everyday we get 100 new shows on 100 streaming networks. 100 “must-have trends this season” on 100 fashion websites. Try finding a sofa to replace your old one—you’ll be served no fewer than 100 similar options—all made in the same factory.We’re flooded with a sea of choices—all of them watered down. Instead of more single-use options, what we really crave is something solid and reliable. Something we choose time and time again because it’s that good.
That was the idea when Ken brewed the first batch of Sierra Nevada Pale Ale. To create something real and lasting. The kind of beer that would make people say “Damn! That’s perfect!”. The world has changed since he brewed that first barrel 40 years ago, but it’s good to know that Sierra Nevada Pale Ale will remain as crisp, balanced and refreshingly perfect as ever. Because while fads come and go, the flavor of Sierra Nevada Pale Ale is still the one.
Still the one that made hops famous. Still the one you can rely on. And still the one inspiring new brewers today.
