Everything feels disposable. Hundreds of must-see shows on dozens of streaming networks. A perpetual scroll of “must-have this season” trends. We’re flooded with a sea of the newest, latest, greatest and largely disposable things. However, what we really crave is something solid and reliable. Something that we come back to time and again because it has stood the test of time.
That was the idea when Ken brewed the first batch of Sierra Nevada Pale Ale. To create something real and lasting. The kind of beer that would make people say “Damn! That’s perfect!”. The world has changed since he brewed that first barrel 40 years ago, but it’s good to know that Sierra Nevada Pale Ale will remain as crisp, balanced and refreshingly perfect as ever. Because while fads come and go, the flavor of Sierra Nevada Pale Ale is Still The One.
Still the one that made hops famous. Still the one you can rely on. And still the one inspiring new brewers today.
