With a long-standing history of being a classic, lovable craft brewery, Sierra Nevada has kept its website traditional. But three products, Hazy Little Thing IPA, Wild Little Thing Slightly Sour Ale and Big Little Thing Imperial IPA, have a unique packaging style and personality designed to attract a younger audience. Their websites needed to align with that approach – interactive and engaging, unique and interesting. These three sites were designed for unique experiences on both web and mobile to showcase the colorful personality of the Little Things beers and get the consumer excited about the upcoming release of the third Little Things product, Big. Included in these designs are dynamic scroll experience, a swag rotator, gameable elements upon click such as the Can Dance, Beer Pong and more.
