Next 1, a sun-grown cannabis concentrates brand, delivers quality product at a low to mid-range price point. When the brand decided to create a premium product, as its first Limited Edition offering to be sold at a higher price point, it needed a strategy to move to the top shelves at dispensaries. So, we created a sub-brand and named it according to its nearly white, frosting-like texture, Glaze, the first of N1 Limited Edition. The brand was designed to showcase how clean and distilled this line of products is, while also taking a playful approach to the fact that it looks like a donut glaze. We produced POS materials, apparel and website assets to get budtenders excited about this limited edition product release. With the cancellation of the launch party, which was designed to treat budtenders to a luxury pastry-filled evening, swag boxes will instead be sent to budtenders.
