Grit worked with IMT to understand the key elements of the brand story to preserve—the winery’s signature monkey motif and its locally-made urban roots—as well as new attributes to weave into the brand story. We created a new brand aesthetic—reworking the packaging to celebrate femininity with simple, elegant vectors, and illustrations that highlight the feminine figure coupled with a pared back version of the monkey. The new cans and bottles are art-deco inspired and still maintain the integrity of the brand’s mission.