25 Years of Beers and Bold Characters.

Great Divide is one of the most decorated breweries in America, recognized for brewing some of the globe’s most balanced, yet assertive and flavorful beers. Bold Character is the philosophy behind what they brew, how they think, and what they believe.

For the brand’s 25th Anniversary, Great Divide brewed up an extra special batch of their beloved YETI Imperial Stout. Dubbed “Big Yeti,” this 13.5% ABV behemoth is surprisingly smooth and exceedingly rare. To celebrate the occasion, GRIT dug deep in to the brand’s archives for inspiration and brought dimension to characters that are usually only shown in silhouette. The resulting illustration is bold, bright and shows the diversity the brand has championed throughout its storied history. The official party goes down June 22, but the unofficial party is happening on the can with brand characters old and new.






What we did:

  • Design
  • Illustration
  • Concept
  • Production