GRIT

Fatty. So much to love.

The protein and meat snack space is crowded, and getting more and more crowded. But an enemy remains at large in the world or snacks. It might masquerade around as a featherweight rice cake. Or a sad little meat stick that’ll leave you wondering, “do I have giant hands?”

You know when the enemy is near. You feel it in your rumbling tummy, in that bag of puffed broccoli chips that never asked to be puffed broccoli chips. You AND broccoli both deserve better. And we could go on and on about how FATTYs are loaded with grass fed beef, 13g of natural protein, and no BS. But at the end of the day it’s like this: You’re hungry, you eat a FATTY, you aren’t hungry anymore. Plain and simple, FATTY has so much to love.

 

What we did:

  • Campaign Development
  • Art Direction
  • Copywriting
  • Production
  • Photogrpahy