WitchCraft

Brand Development

WitchCraft is a fall destination experience drawing crowds from around the Northeast to Killington Resort in Vermont. It is an annual Halloween event that has something for the whole family, including haunted houses, 100+ craft beers, and even a pumpkin catapult. Grit developed brand guidelines, logo, event concepts, a “get stoked” video, radio spots, social media, commercial, print ads, and website design and development.

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