The Peloton

Complete rebrand

The first version of The Peloton Boulder launched in 2008 just in time for the housing crisis and the recession. When it came time to update the brand look and feel in 2018 The Peloton hired Grit to rebrand from the ground up. We worked with the team at the Peloton to recreate a brand that is grounded in Boulder Colorado values while still being a luxury purpose built community.

The Peloton Branding Boulder The Peloton Branding Boulder

The Peloton Branding Boulder The Peloton Branding Boulder The Peloton Branding Boulder The Peloton Branding Boulder The Peloton Branding Boulder The Peloton Branding Boulder The Peloton Branding Boulder The Peloton Branding Boulder