The Infinite Monkey Theorem

How To Go Big Without Selling Out

The Infinite Monkey Theorem represents a counter culture in winemaking. No vineyard. No pretense. Grit was thrilled to work with the crew at The Infinite Monkey Theorem to develop their first point of sale displays along with a campaign to help propel their amazingly delicious and portable wine in a can. The wooden display boxes were breakthrough disruptive in the category and helped open new doors in new states.

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