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GREAT DIVIDE HAZY IPA

Great Divide approached GRIT in early 2018 with a simple request – design a badass can for a Hazy IPA. As one of the most popular craft beer styles currently, it seemed like everyone had tried to represent this hop bomb…as just a hop bomb. So we leaned on our in-house illustrators to take a new look at what Hazy can mean. This desert scene pops with vibrant blues, metallic¬†oranges, as well as a few of Great Divides favorite characters.

What we did:

  • Package Design
  • Illustration