Great Divide approached GRIT in early 2018 with a simple request – design a badass can for a Hazy IPA. As one of the most popular craft beer styles currently, it seemed like everyone had tried to represent this hop bomb…as just a hop bomb. So we leaned on our in-house illustrators to take a new look at what Hazy can mean. This desert scene pops with vibrant blues, metallic oranges, as well as a few of Great Divides favorite characters.
