Available nationwide, Great Divide’s Denver Pale Ale Artist Series is an ode to the city they’ve called home for the past 24 years. With a beer name like Denver Pale Ale and a home in the RiNo Art District of Denver, Great Divide has decided to turn the can into a canvas and let local artists show off their stuff. Every year, a fresh can is be released exhibiting artwork created by a new Denver artist.
For the 2019 Artist Series Grit partnered with Great Divide to bring this idea to life. This meant helping find local artists, providing creative direction and design help, and extending the design across multiple product categories and packaging.