American Crew is more than just another product supplier. It’s a landmark in the history of men’s grooming. It’s the leading salon brand created specifically for men and one of the most instantly recognizable brands in men’s grooming. To celebrate their 20th anniversary, Grit worked with American Crew to create a list of the top 20 iconic influencers in mens style. Using a mix of one off brand building content, on-going masculine wit, and shareable contest pages in 7 different languages across the globe, Grit was able to more than double American Crew’s global social following.