Starting from an idea and key attitudinal difference, Grit built Aceso from the ground up. By focusing on the specific benefits of CBD, Aceso speaks to the non-cannabis consumer first. Making sure they can easily understand the product and incorporate them into their daily lives with comfort. Aceso, restore your basic nature. Grit is AOR for Aceso and created the brand from the ground up. Deliverables have included brand development, naming, logo development, packaging, e-commerce website development and design, sales tools, event promotions, brand videos, product videos, print and digital ad development, and point of sale.